Tiled background pattern of clipart beets


Who will
Challenge in 2023?!

The beet continues to roll! due to the success of this fundraiser over the last two years, #eatabeet will be back in early 2023!

To purchase a t-shirt, click here 


In 2021 we launched the #EATABEET challenge with a single bite, and the *beet* - well it kept rolling! 

 Before we knew it, beets were being juiced, pickled, cooked and crunched all over town! The beet went so far, that we’re coming back bigger, better and stronger in 2022!


Hosted by HPFFA and sponsored by Tandia Financial Credit Union


Why beets?! Watch Tim Bolen from CHCH Morning 

Live at the Food4Kids Hamilton office alongside Brad

Norris, Cathy Haan and Sparky as they eat beets,

challenge others AND play beet trivia!

Hamilton Fire Fighter wearing #eatAbeet t-shirt holding a raw beet
Food4Kids Hamilton team wearing #eatAbeet challenge t-shirts
Hamilton Professional Fire Fighters Association black and white logo
Tandia Financial Credit Union black and white logo

how iT works?!

1. EAT

Eat a beet - raw, cooked, juiced, pickled - your choice and post on social media


Donate to Food4Kids Hamilton


Challenge a friend!

Don’t forget to use the hashtag #eatAbeet and tag @food4kidshamilton @hamiltonfire288 @tandiafinancialcreditunion





Food4Kids Hamilton, Ontario 

HPFFA Charity 





Hands grabbing raw beets from a basket

Food4Kids Hamilton and the HPFFA are thrilled to launch this challenge once again in 2022 and *beet* last year's fundraising amount. Are you in to #EATABEET?

Basket of raw beets with #eatAbeet challenge sticker

Hamilton Schools #eatAbeet CONTEST!

The Hamilton Professional Fire Fighters Association (HPFFA) - Local 288, will be awarding prizes to the top 3 #eatAbeet photo or video submissions from students and/or teachers/administrators from Hamilton schools.

$3,000 for 1st place, $2,000 for 2nd place and $1,000 for 3rd place!

  • Prize money must be allocated by the winning submitter to a school class, program, project, division, team, club, association, etc.

  • Submissions must be posted to social media by Monday, February 14th & have the Food4Kids Hamilton and HPFFA tagged, along with the hashtag #eatAbeet.

  • Submissions must also be uploaded to the Food4Kids Hamilton #eatAbeet portal 






Submissions will be judged based on:

  • Originality

  • Fun

  • Creativity

  • Positive messaging

  • Safe and responsible posts as per
    Covid rules





Winners of the Hamilton School 2022 #eatAbeet Contest:

First Place: St. Michael CES

Second Place: Franklin Road

Third Place: Cathedral High School AND Springvalley School

Honourable Mentions: Guy Brown and St. Thomas More

Hamilton Fire Fighter wearing #eatAbeet t-shirt holding a raw beet
Hamilton Fire Fighters wearing #eatAbeet t-shirts posing near basket of raw beets

Challenge accepted: #EATABEET

Hamilton Fire Fighters wearing #eatAbeet t-shirts and holding raw beets