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Tiled background pattern of clipart beets


Who willYOU
Challenge in 2023?!

the beet rolls on

february 10, 2023


In 2021 we launched the #EATABEET challenge with a single bite, and the *beet* - well it kept rolling! 

 Before we knew it, beets were being juiced, pickled, cooked and crunched all over town! The beet went so far, that we did it again in 2022!


Hosted by HPFFA and sponsored by Tandia Financial Credit Union


Why beets?! Watch Tim Bolen from CHCH Morning 

Live at the Food4Kids Hamilton office alongside Brad

Norris, Cathy Haan and Sparky as they eat beets,

challenge others AND play beet trivia!

Food4Kids Hamilton team wearing #eatAbeet challenge t-shirts
Hamilton Professional Fire Fighters Association black and white logo
Tandia Financial Credit Union black and white logo

how iT works?!

1. EAT

Eat a beet - raw, cooked, juiced, pickled - your choice and post on social media


Donate to Food4Kids Hamilton


Challenge a friend!

Don’t forget to use the hashtag #eatAbeet and tag @food4kidshamilton @hamiltonfire288 @tandiafinancialcreditunion





Food4Kids Hamilton, Ontario 

HPFFA Charity 





Hands grabbing raw beets from a basket

Food4Kids Hamilton and the HPFFA are thrilled to launch this challenge once again in 2023 and *beet* last year's fundraising amount. Are you in to #EATABEET?

Basket of raw beets with #eatAbeet challenge sticker

Hamilton Schools #eatAbeet CONTEST!

The Hamilton Professional Fire Fighters Association (HPFFA) - Local 288, will be awarding prizes to the top 3 #eatAbeet video submissions from students and/or teachers/administrators from Hamilton schools.

$3,000 for 1st place, $2,000 for 2nd place and $1,000 for 3rd place!

  • Prize money must be allocated by the winning submitter to a school class, program, project, division, team, club, association, etc.

  • Submissions must be posted to social media by Friday March 3rd & have the Food4Kids Hamilton and HPFFA tagged, along with the hashtag #eatAbeet.

  • Submissions must also be uploaded HERE.  




Submissions will be judged based on:

  • Originality

  • Fun

  • Creativity

  • Positive messaging





Winners of the Hamilton School 2022 #eatAbeet Contest:

First Place: St. Michael CES

Second Place: Franklin Road

Third Place: Cathedral High School AND Springvalley School

Honourable Mentions: Guy Brown and St. Thomas More

Hamilton Fire Fighter wearing #eatAbeet t-shirt holding a raw beet
Hamilton Fire Fighters wearing #eatAbeet t-shirts posing near basket of raw beets

Challenge accepted: #EAT A BEET

and help feed the amazing kids in our

Weekends Without Hunger program

Hamilton Fire Fighters wearing #eatAbeet t-shirts and holding raw beets